Your spa, salon, medi-spa or resort has its own unique identity, from your signature services to the special relationships you've created with your clients. Now it's time for you to build your most precious asset—your good name—by creating your own prestigious brand. Your clients look to you and your staff for expertise in hair, skin and body care. They respect your knowledge, and they trust you. The recommendations of your staff are the single most powerful influence on their buying decisions. Why not channel that power into building your own valuable brand equity? When you sell name brand lines, you build everyone's business but your own, at prices that don't allow you to grow your company. Over-exposed professional brands make you vulnerable—it's easy to lose sales to competitors offering the same products, sometimes at lower prices. You also risk having brand-name products show up on e-commerce sites or at beauty supply outlets. When you sell your own brand, exclusivity and customer loyalty are ensured. With your own brand name you can personalize your product range with your name and logo.You can also provide your customers with exclusive products, packaging and marketing that can only be found at your salon or spa.By having your own personalized brand of products you will increase your margins dramatically by establishing your prices and profits to suit your revenue needs.
Steps For Developing Your Own Private Label Product Line
1) Introduction: Your ACRL representative will explain the Features & Benefits of the ACRL Private Label Hair Care Program.
2) Product Sample Kit: You will receive your ACRL Private Label Sample Kit which contains samples all of our wonderful Hair Care Products.
3) Product Testing: You test your ACRL Private Label Hair Care Products and determine which of our products will work best for you and your salon.
4) Consultation: You and your ACRL representative will discuss the results of your product testing.
5) Proposal: Based on the results of your Product Testing and Consultation your ACRL representative will generate a proposal for your Private Label Product line.
6) Package Selection: Your ACRL representative will guide you through the process of selecting your packaging and bottle options.
7) Artwork: You may choose from any of our incredible Artwork Design Templates or our talented graphics department will help develop a new design that is unique to you and your salon.
8) Production: Once you have approved your Products, Packaging and Artwork we will begin production of your line.
